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Healthcare data

We maintain the UK’s most accurate healthcare databases

Healthcare marketing

Precisely targeted mail and digital campaigns

Healthcare training

Workshops, seminars, webinars and e-learning solutions

Reach your healthcare targets

As owners of the most accurate and up-to-date UK healthcare databases, we help marketers reach their desired audience, using our expertise in data profiling to enable precisely targeted campaigns.

We own and maintain the National Pharmacy Database (over 14,000 records) and the NHS Prescribing Database (over 550,000 records), which summarises all prescriptions issued in the UK. We also host additional healthcare databases covering opticians, dentists and GPs. All of our data is kept current by a combination of continuous daily telephone surveys, direct mail and sales force feedback.

Using a combination of our own proprietary databases and outside sources, we can help you precisely target virtually any audience in the chain of care. 

Marcomms and product recall support

We have more than 30 years’ experience serving the healthcare sector. We can deliver the full range of healthcare marketing resources with end-to-end reporting, including:

•        Point-of-sale

•        Digital and litho print

•        Direct mail

•        Email and SMS

To help you respond to product recall notices, we also offer a comprehensive product recall and crisis management support service.

Training tailored to the healthcare sector

Over the past 20 years, we have helped to educate more than 200,000 pharmacy staff via fully managed workshops, seminars, webinars and e-learning.

We provide: 

•        CPD training

•        POM to P switch training

•        Scenario training

•        Soft skills education

•        Training sessions using interactive handset technology

•        Online e-learning portals and modules

•        Face-to-face training

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“Precision are a highly professional team, they ran the programme very efficiently and we were delighted with the results. Nothing was too much trouble and they were always prepared to go the extra mile”

Associate Product Manager, HRA Pharma

"Precision provide a service which is reliable, professional and high quality. We have been impressed by their attention to detail throughout our project. Everyone from the event team to the account management have been a pleasure to work with and strive for the same high standards as we do. We will undoubtedly work with the Precision team again soon."

Flomax Relief Brand Manager, Boehringer Ingelheim

"Precision have worked on our UK trade marketing for over 10 years. Every face-to-face training event has been a huge success and that is down to Precision. Looking at the results, feedback and linking to sales, working with them has made a huge impact – both with us and in building a great relationship with our customers."

UK Country Manager, Transitions Optical

“I have no hesitation in saying that there is only one data supplier that I would trust to provide the complete picture and that is Precision Marketing Group. We trust and rely on their data to keep us ahead of the game.”

Head of Pharmacy, J&J Consumer