‘Precision have state of the art print facilities which means we could get the
project completed on very tight deadlines. They also have the flexibility to switch quickly
between multiple languages’.
Accurate, consistent and coordinated dissemination of core global product information for Caprelsa, a drug for the treatment of Advanced medullary thyroid cancer, to multiple countries in Europe, Russia and Asia.
Working with Astra Zeneca’s creative agency on Caprelsa, we translated core global
marketing materials into different languages for dissemination to Astra Zeneca affiliates
across Europe, Russia and Asia. Core materials included:-
• Branded Presentation Binders
• Patient information cards
• Summary of Product Characteristics (SmPC)
• Product Information Leaflets (PIL)
• Wire bound healthcare professional booklets
• Personalised communication to key healthcare professionals
We organised all logistics, including print, production, and assembly of the binders along
with the shipping of information either in bulk overseas, as well as personalised direct mail
campaigns to targeted Doctors.
Deadlines were often extremely tight so having the print and finishing department inhouse
meant we could work through the night to ensure that material was printed and
finished in time. 500,000 pieces of vital product information were delivered accurately, on
time and on budget during this project.