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Client
Johnson & Johnson Training Club
Project
Johnson & Johnson has a long and proud history of supporting pharmacy and wanted to re-launch their current The Pharmacy Training Club in both hard copy and online learning modules.
Solution
Working alongside Johnson & Johnson’s Brand Managers and their Medical writers, Precision targeted key pharmacies who already had an interest in pharmacy training along with those that wanted to sign up for the programme. Direct mail campaigns and email campaigns were used to target those that we knew loved training and those that would need more encouragement.