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Client
Johnson & Johnson GP Mailing
Project
Johnson & Johnson wanted to target specific GP surgeries with a new stop smoking campaign.
Solution
Precision took their target GP list and matched it against ours to ensure it was the most accurate and up-to-date. We cross referenced the surgeries to their territories so that any response was sent directly to the territory manager for personal GP follow up. We designed a series of 3 mailings with separate tools for the GP to use in surgery. The first was a Nicorette QE stick, the 2nd a support pack and the final item was a tar cube. The mailers were printed using our 10 colour litho press, micro-perfed at the same time and left flat to run down our inkjet lines for personalistion. We then tabbed them shut and posted them out over a series of 3 weeks