Johnson & Johnson wanted to target specific GP surgeries with a new stop
Precision took their target GP list and matched it against ours to ensure it was the most
accurate and up-to-date. We cross referenced the surgeries to their territories so that any
response was sent directly to the territory manager for personal GP follow up.
We designed a series of 3 mailings with separate tools for the GP to use in surgery. The first
was a Nicorette QE stick, the 2nd a support pack and the final item was a tar cube.
The mailers were printed using our 10 colour litho press, micro-perfed at the same time
and left flat to run down our inkjet lines for personalistion. We then tabbed them shut and
posted them out over a series of 3 weeks